If you’ve been thinking about selling land, a rural home, or recreational property in Northern Wisconsin, now is a great time to explore your options. The real estate market in and around the Park Falls area remains active, with strong demand for properties that offer space, privacy, and outdoor access. Whether you’re sitting on a wooded tract of hunting land, a lakeside cabin, or a large family homestead, buyers are looking—and serious.
Matt Schultz, broker with United Country Northern Wisconsin Lifestyle Properties and owner of Pine Curve Forestry, brings a unique blend of real estate and forestry expertise to help sellers understand the full potential of their land. Based in Park Falls, Matt works throughout Price, Ashland, Sawyer, and Iron Counties, and understands the true value of properties in this part of the Northwoods.
Northern Wisconsin Real Estate Trends – July 2025
The real estate market in Northern Wisconsin has remained steady through the summer, with consistent interest from local buyers, recreational enthusiasts, and out-of-state investors. Many are seeking a simpler lifestyle, second homes, or land for hunting, hiking, and sustainable living.
Here’s what we’re currently seeing in terms of pricing and demand:
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Rural homes and cabins on acreage: Properties with 5 to 40 acres and a move-in-ready home are selling between $175,000 and $325,000, with values increasing for properties close to lakes, public land, or trail systems.
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Recreational and hunting land: Buyers are especially drawn to parcels with mature timber, food plots, trail systems, and a history of whitetail, bear, grouse, or turkey hunting. Prices vary widely but well-managed parcels with good access and habitat typically sell quickly.
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Large tracts of timberland: These properties appeal to investors, conservation buyers, and recreational landowners. Matt Schultz’s forestry background allows sellers to understand timber stand value and position the land for maximum return.
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Waterfront land and buildable lots: Lakeside acreage or property along the Flambeau River, Turtle-Flambeau Flowage, or other key bodies of water continues to attract attention from both local and out-of-state buyers looking to build or escape the city.
Why Now is a Smart Time to Sell in the Park Falls Area
There are several reasons land and rural property owners in Northern Wisconsin are choosing to sell in 2025:
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Buyer demand remains high, especially for land with hunting potential, managed forest, or proximity to outdoor recreation.
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Inventory is low, giving sellers the advantage in many parts of Price County and surrounding areas.
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Out-of-state interest is strong, with buyers from Illinois, Minnesota, and the Twin Cities area seeking affordable recreational property and long-term investments in the Northwoods.
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Rising land values, particularly for timber and mixed-use properties, are helping landowners capitalize on growing demand.
In short, if you own land or a home in Northern Wisconsin, especially near Park Falls, this is one of the best markets we’ve seen in years for sellers.
Selling with a Local Expert Who Understands the Land
Matt Schultz combines his experience as a licensed real estate broker with his professional background in forestry through Pine Curve Forestry. That means he doesn’t just list your property—he understands it. From evaluating timber stand value to identifying key recreational features and wildlife habitat, Matt helps sellers highlight the strengths of their land to the right audience.
Through United Country’s national marketing platform and specialized property networks, your listing is promoted to targeted buyers looking for exactly what you have to offer—whether it’s a hunting camp, legacy acreage, or rural homestead.
Thinking about selling your land or home in Northern Wisconsin?
Let’s talk. Matt Schultz offers market evaluations and customized selling strategies designed to help you get the best price—and connect with buyers who value what your property has to offer.
Visit www.ucnorthernwisconsin.com/featured-properties to view current listings or contact Matt directly to discuss your property.